Terms of Service

About these terms

These Terms of Service ("Terms") apply to your use of this website and to the services provided by S2G.ai ("S2G", "we", "us" or "our"), a micro enterprise registered under Udyam with registration number UDYAM-MP-27-0037661, located at Navkar Nagar, Khandwa, District East Nimar, Madhya Pradesh 450001, India.

By using this website or hiring us, you ("you" or "the client") agree to these Terms. If you are accepting them for a company, you confirm you have authority to do so. The written proposal, invoice and NDA for your engagement form part of our agreement with you. If any of them conflicts with these Terms, the engagement-specific document takes priority.

Our services

We provide brand building, paid advertising (on platforms such as Google, Meta and ChatGPT), answer engine optimization (AEO), AI voice agents, AI-generated video and content, websites and landing pages, and CRM and workflow automation. The exact scope, deliverables, timeline and price for your engagement are set out in your written proposal.

How we charge

Depending on what you need, your proposal will use one or more of these plans:

Not every client needs a monthly plan. Websites, CRMs and databases that we host always include a maintenance plan from go-live. Your proposal states which plans apply to you and what each one includes.

How an engagement starts

1. Discovery call. We learn about your business and goals.
2. Written proposal. We send the scope, deliverables, plan type, timeline, price and payment terms.
3. Invoice and NDA by email. Before you pay anything, we email you a proper invoice (bill) and a non-disclosure agreement (NDA).
4. Advance payment. You pay the advance stated in the proposal.
5. Payment confirmation by email. We confirm receipt of your payment by email, along with your start date.
6. Work begins on the start date, once we have the information and access we need from you.

Fees and payments

One-time projects

• Unless your proposal says otherwise, at least 50% to 70% of the project fee is payable in advance, before work starts.
• The balance is due on the milestones in your proposal, and in any case before final delivery, handover of files or access, or going live.

Monthly plans

• The monthly fee is paid in advance for each monthly period. The first period begins on the start date in your confirmation email.
• Each month includes the deliverables listed in your proposal, such as a set number of AI videos, posts or campaigns. Unless your proposal says otherwise, unused deliverables don't carry over to the next month.
• The plan continues month to month until either side cancels as described in Cancellation and refunds.

Maintenance plans

• You can pay monthly or yearly, as offered in your proposal. A yearly plan is paid in full at the start of the year.
• We send a renewal invoice by email before each period ends. The plan renews when the renewal invoice is paid.

For all plans

• Invoices and confirmations. Every payment is covered by an invoice sent by email, and every payment received is confirmed by email.
• Currency and taxes. Prices are in the currency shown on your invoice. Applicable taxes are added where required. Bank or transfer charges on your side are yours to pay.
• Third-party costs are separate unless your proposal says they're included. These include ad spend (paid directly to Google, Meta, OpenAI or other platforms), software subscriptions, domains, hosting, database plans, AI voice or calling minutes, AI video generation credits and stock assets.
• Late payment. If a payment is overdue, we may pause work, or pause services that run on our accounts, after notifying you by email. Timelines move forward by the length of the pause.
• Price changes. We may change the price of a monthly or maintenance plan for future periods by giving you at least 30 days' notice by email. Periods you've already paid for are not affected.

What maintenance covers

Your proposal lists exactly what your maintenance plan includes. Typically it covers:

• Keeping hosting, databases, domains and connected services running and renewed on time, where we manage them for you.
• Backups, security updates and fixing bugs in the work we built.
• Small updates and changes, up to any limit stated in your proposal.

New features, redesigns and larger changes are not part of maintenance. We quote them separately.

Your data stays yours. You own the data stored in the websites, CRMs and databases we build or maintain for you. If your maintenance plan ends, we'll help you move your data and systems to your own accounts once any amounts due are paid. We keep your data for 30 days after the plan ends so you have time to move it, and then we may delete it from accounts we manage, unless the law requires us to keep it.

Accounts and usage costs

Some tools charge by usage, such as AI models, AI voice and call minutes, SMS and WhatsApp messaging, and databases. To keep costs clear and your data in your hands:

• Your accounts by default. We set up usage-based tools, ad accounts, domains and hosting in your name, paid with your card. We work in them with team or partner access, and you pay the providers directly.
• When we host on our accounts (usually smaller websites and CRMs), a maintenance plan is required for as long as we host them.
• Usage on our accounts above what your plan includes is billed at actual cost plus a handling fee of up to 20%, monthly or as prepaid credits, as set out in your proposal.
• We set spending limits and alerts on our accounts. If usage grows well beyond your plan, we may ask you to move that tool to your own account or to a higher plan.
• If usage costs or maintenance fees on our accounts go unpaid, we may pause the affected services after notifying you by email, as described in Fees and payments.

Timelines

We aim to deliver the first version of a one-time project within 7 working days. That period starts on the start date, once we have received the advance payment and everything we need from you, such as content, approvals and account access. Larger brand and CRM projects are delivered in phases, with the first phase live within 7 working days. Timelines are good-faith estimates. Delays in feedback, materials, access or third-party approvals (for example ad or platform reviews) extend them.

Your responsibilities

• Give us accurate information, and the content, approvals and access we need, on time.
• Make sure you own, or have permission to use, everything you give us, such as logos, images, text and customer data.
• Make sure your products, offers and claims are legal and truthful, and follow the policies of the platforms we use for you.
• AI videos and avatars: if we create AI videos using your face, voice or likeness, or that of anyone else, you confirm you have the permission of every person shown or heard. We use these materials only to create your content.
• AI calling and customer lists: if we run AI voice calls, messages or campaigns using contact lists you provide, you are responsible for having the consent and legal right to contact those people, including under Do Not Call or Do Not Disturb rules where you operate.
• Keep your own logins secure, and remove our access when an engagement ends if you wish.

Revisions and changes

Your proposal states how many rounds of revisions are included. Requests outside the agreed scope, or extra revision rounds, are quoted separately, and we start them after you approve the new quote and any advance payment it requires.

Confidentiality

The NDA we send for your engagement governs confidentiality. In addition, we keep your business information private and use it only to deliver your work. We keep client names confidential by default. We may describe our work for you in our portfolio and case studies without naming you, by industry only, and we will only use your name, logo or likeness with your written permission.

Ownership of work

• Your deliverables. Once you have paid all amounts due for them, you own the final deliverables we created specifically for you, such as your logo, website content, videos and ad creatives. Until full payment, we keep ownership and may withhold handover.
• Your data and materials. You always own your business data and everything you give us. You allow us to use it only to deliver your work.
• Our tools. We keep ownership of our pre-existing and general-purpose tools, code, templates, frameworks and know-how, including our in-house tool Samsync SI. Where these are part of your deliverables, you get a permanent licence to use them for your business.
• Third-party items. Fonts, stock media, AI platforms, software and other companies' services stay under their own licences and terms.

Cancellation and refunds

Your payment confirmation email includes your start date. To cancel, email s2g.studio.ai@gmail.com. The date we receive your email is the cancellation date.

One-time projects

Monthly and maintenance plans

• Refunds go back to the original payment method, and we confirm them by email.
• We may also end a monthly or maintenance plan at the end of any paid period by giving you at least 30 days' notice by email.
• Either side may end an engagement if the other seriously breaches these Terms and doesn't fix it within 14 days of written notice.

Results

We work hard to grow your business and share honest reports, but marketing results depend on many things outside our control, such as your market, competition, budget, product and platform algorithms. We do not guarantee specific results such as revenue, leads, sales, rankings, followers, views or ad approvals. Past results described on our website do not promise the same results for you.

Third-party platforms

Many of our services run on platforms owned by other companies, including Google, Meta, OpenAI, Calendly, Vercel, ElevenLabs, AI video tools and WhatsApp. Their terms and policies apply, and they can change features, prices, approvals or rules at any time. We are not responsible for their downtime, policy decisions, price changes, account restrictions or suspensions, although we will help you resolve them where we can.

Limitation of liability

To the extent the law allows:

• We are not liable for indirect or consequential losses, such as lost profits, revenue, data or business opportunities.
• Our total liability for any claim is limited to the fees you paid us for the related project or plan in the 3 months before the claim arose.

Nothing in these Terms limits liability that cannot be limited by law, such as for fraud.

Using this website

You may browse and share this website for normal personal and business purposes. Please don't copy its design, code or content for commercial use, try to disrupt or break it, or use it for anything unlawful. The content is general information and may change without notice. Brand names and logos of other companies shown on this website belong to their owners and don't imply a partnership. Your use of the website is also covered by our Privacy Policy.

Governing law and disputes

These Terms are governed by the laws of India. We'll always try to resolve any disagreement by talking first. If that doesn't work, the courts at Khandwa, Madhya Pradesh, India have exclusive jurisdiction, unless the law where you are located gives you a right to bring a claim elsewhere.

Changes to these terms

We may update these Terms from time to time. The version on this page on the date your proposal is accepted applies to that engagement. For monthly and maintenance plans, an updated version applies from your next period after we notify you by email.

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