Privacy Policy

Who we are

This website is run by S2G.ai ("S2G", "we", "us" or "our"), also known by its brand name S2G, Strategy to Growth. We are a micro enterprise registered under Udyam with registration number UDYAM-MP-27-0037661, providing brand building, paid advertising, answer engine optimization (AEO), AI voice agents, websites and CRM automation.

For the personal data described in this policy, S2G.ai decides why and how it is used. Under India's Digital Personal Data Protection Act, 2023 (DPDP Act) this makes us the "Data Fiduciary"; under laws such as the EU and UK GDPR, the "controller".

What this policy covers

This policy explains how we handle personal data when you visit our website, contact us, book a call, or become a client. It does not cover other websites we link to, such as Calendly or WhatsApp, which have their own privacy policies.

When we build, host or maintain systems for a client (for example a website, CRM, database or AI calling campaign), we may handle personal data of that client's own customers. In that case we act on the client's instructions, under our agreement and NDA with them, and the client is responsible for having a lawful basis for that data. Questions about that data should go to the business you dealt with.

What we collect

Information you give us

Information collected automatically

• Vercel Web Analytics (always on): anonymous page views, the page that referred you, approximate country, and device, browser and operating system type. It does not use cookies and does not identify you personally.
• Google Analytics and the Meta Pixel (only if you accept cookies): cookies and similar identifiers, IP address, device and browser details, pages visited, and actions such as clicking "Book a strategy call" or sending the contact form.
• Preferences on your device: your light or dark mode choice, your call sound setting and your cookie choice are saved in your own browser's storage. They are not sent to us.
• Hosting logs: our hosting provider may keep standard technical logs (such as IP address and browser type) to keep the site secure and working.

We don't knowingly collect sensitive data such as health, religion or financial account passwords through this website. Please don't send it to us. Photos, videos and voice recordings for AI content are used only to create that content, never to identify or track anyone.

How we use it

• To reply to your enquiry and hold the calls you book.
• To prepare proposals, quotes, invoices, NDAs and payment confirmations.
• To deliver the services you hire us for, including creating AI videos, and to support you afterwards.
• To run, renew and maintain the websites, CRMs and databases covered by your maintenance plan.
• To send invoices, renewal reminders and payment confirmations.
• To understand which pages and ads bring visitors, and improve our website and marketing.
• To keep our website secure and prevent misuse.
• To meet legal, tax and accounting obligations.

We don't use your personal data for automated decisions that have legal or similarly significant effects on you.

Our legal grounds

• Your consent: for example when you send the contact form or accept analytics and advertising cookies. You can withdraw consent at any time; this doesn't affect anything done before you withdrew it.
• To take steps towards, or perform, a contract with you: proposals, invoices, NDAs, delivering services and confirming payments.
• Legal obligations: keeping invoices and records required by tax and accounting laws.
• Legitimate uses or interests: such as keeping the website secure and measuring it with cookieless analytics, where the law allows.

Cookies and your choices

The first time you visit, we ask whether you accept cookies for Google Analytics and the Meta Pixel. They load only if you click Accept. If you click Reject, or ignore the message, they don't load.

You can change your choice at any time with Cookie settings in the website footer, and you can also block or delete cookies in your browser settings. Vercel Web Analytics doesn't use cookies, so it runs without this choice.

Who we share it with

We do not sell your personal data. We share it only with service providers that help us run our business, and only as much as they need:

We may also disclose data if the law requires it, to protect our rights or the safety of others, or as part of a business transfer, in which case this policy would continue to apply.

International transfers

We serve clients in many countries, and some of our providers store data on servers outside your country, including in India, the United States and the European Union. Where the law requires it, we rely on appropriate safeguards offered by those providers, such as standard contractual clauses.

How long we keep it

• Enquiries that don't become projects: up to 24 months, then deleted.
• Client records, invoices and payment confirmations: for as long as tax and accounting laws require.
• Project materials and account access: for the project and any support period, then deleted or returned on request, unless the law requires us to keep them.
• Photos, videos and voice recordings for AI content: while we create your content, then deleted when you ask or within 30 days after your engagement ends.
• Data in systems we maintain: for as long as your maintenance plan runs, and for 30 days after it ends so you can move it, unless the law requires us to keep it longer.
• Analytics data: according to the retention settings of the analytics tools.

How we protect it

We use reasonable technical and organisational measures, including encrypted (HTTPS) connections, access limited to team members who need it, and reputable providers with strong security. No method of storage or transmission is completely secure, but if a personal data breach happens, we will notify affected people and authorities where the law requires.

Your rights

Depending on where you live, you can ask us to:

• Tell you what personal data we hold about you and how we use it.
• Correct, complete or update it.
• Delete it.
• Withdraw your consent, including for cookies.
• Object to or restrict certain uses, or give you a copy in a portable format.
• Nominate someone to exercise your rights if you die or become unable to (under India's DPDP Act).

To use any of these rights, email s2g.studio.ai@gmail.com. We may need to confirm your identity first. We aim to respond within 30 days. We will never treat you differently for exercising your rights.

If you're not satisfied with our answer, you can complain to your local data protection authority, such as the Data Protection Board of India, or the supervisory authority in your country.

Children

Our website and services are meant for businesses and adults. We don't knowingly collect personal data from anyone under 18. If you believe a child has sent us personal data, contact us and we'll delete it.

Changes to this policy

We may update this policy as our services or the law change. We'll update the date at the top of this page, and for significant changes we'll make it clear on the website or tell clients by email.

Contact and grievances

For any privacy question, request or complaint, contact our Grievance Officer:

Please put "Privacy request" in the subject line so we can find it quickly.